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The First Instrument Maker to Join the Global SME Climate Hub

February 16th, 2021 | 1 min read

By Steven Greenall

In 2020, Warwick Music Group, now known as pBone Music and manufacturer of pInstruments, became the first instrument manufacturer to achieve carbon-neutral status for all its instruments. But the sustainable journey does not stop there. Now in 2021, we've made another major commitment becoming the first instrument manufacturer to sign up to the SME Climate Hub, a pioneering global initiative that aims to create a tipping point for mainstreaming climate action and building business resilience.

Small Medium Enterprises (SMEs) are businesses like ours with fewer than 250 employees or £50m of turnover. SMEs represent 90% of businesses globally, employing 2 billion people.

The SME Climate Hub will support millions of SMEs as they commit to halving greenhouse gas emissions before 2030, and race to net-zero emissions before 2050. Their approach aims to remove the obstacles SMEs face as they take climate action — whether curbing emissions in their own business or getting green solutions to market — and help them unlock valuable incentives.

The SME Climate Hub is an initiative of the International Chamber of Commerce, the Exponential Roadmap Initiative, the We Mean Business coalition , and the United Nations Race to Zero campaign

It's also backed by some of the world's leading companies and brands.

Screenshot 2021-02-16 at 16.54.10

This partnership is an exercise in radical collaboration that opens the doors for SMEs to join the United Nations Race to Zero campaign — an international campaign that brings together an unprecedented coalition of real economy actors and 120 governments committed to achieving net-zero emissions by no later than 2050. In collaboration with the Net Zero team at Oxford University, we aim to curate tools and resources to specifically address the needs of the SME community. 

We believe that climate action is everyone’s business.

Steven Greenall

Steven has over twenty years of experience working in the music industry. With degrees in Electrical Engineering and an MA in European Cultural Policy & Administration from the University of Warwick, where he now serves as a Course Tutor on their MA in Creative and Media Enterprises, Steven served as Executive Director of a non-profit international music association based in the United States from 2000 – 2007.

Steven is founder and CEO of Warwick Music Group now known as pBone Music, and started playing the trombone at the age of nine. Based in North Warwickshire, the company manufactures musical instruments that make the joy of music accessible. sustainable and fun including the world's first plastic trombone, pBone, which has sold over 250,000 units worldwide and won major international awards including the prestigious Queen's Award for Enterprise (Innovation) in 2019.

He was elected as a board director for the UK music industry trade body, the Music Industries Association, in 2019 becoming its chair in 2020, and is frequently interviewed or invited to present guest lectures on cultural entrepreneurship, music education, and the future of the music industry. At the request of the owner, Denis Wick, Steven joined the board of Denis Wick Products in 2021 subsequently being appointed their Chief Executive Officer in 2022, a role he performs alongside his role as CEO for pBone Music.

Steven lives in Warwickshire with his wife, Kate, their three young children, two ponies and a faithful labrador, and enjoys coaching his local youth rugby team.